On March 10, 2025, Chai Yunjun, Senior Partner and Brand Director of Shanghai Huihan Advertising, visited Shanghai FineJoin Smart Technology Co., Ltd., and was personally received and accompanied by Chairman Xu Jianqiang of FineJoin. The two sides had in-depth discussions on the development of the electronic technology industry, innovative design applications, and future cooperation directions, injecting new momentum into deepening industry resource integration.
With the full accompaniment of Chairman Xu Jianqiang, General Manager Chai visited the FineJoin exhibition hall. Chairman Xu Jianqiang personally explained the achievements of the company's self-developed RFID technology in the fields of smart manufacturing and smart cities.
FineJoin' RFID solutions have been widely applied in many smart manufacturing industries such as photovoltaic, semiconductor, 3C, and new energy, and have achieved remarkable results in areas such as smart cities, asset management, anti-counterfeiting traceability, warehousing and logistics. We actively respond to the "Digital China" strategic deployment, using self-developed RFID technology to help traditional industries with intelligent transformation and digital upgrading, providing a replicable technical paradigm for achieving the "dual carbon" goals and promoting new industrialization. "Taking the photovoltaic industry as an example, our anti-metal tags achieve a 99.98% identification accuracy rate in the silicon wafer production process." FineJoin has outstanding advantages in the industry, is also the leading brand in the industry providing traceability services for the whole photovoltaic industry chain, and holds a leading position in clothing hanging systems and the Ministry of Commerce's food traceability field.
We sincerely thank General Manager Chai for his careful guidance and professional advice. This visit has provided important inspiration for deepening our "technology + design" integration practice. We look forward to more cross-border dialogues with industry elites and creative design fields in the future, jointly exploring the collaborative path of intelligent technology and aesthetic innovation, injecting sustainable innovative momentum for Chinese smart manufacturing brands to go global.
About Us
Shanghai FineJoin Smart Technology Co., Ltd., founded in 2006, is one of the enterprises specializing in RFID and IoT technology research. The company has a registered capital of 20.02 million yuan and a production and R&D base of over 3,000 square meters in Shanghai Pujiang Hi-Tech Park. It has always adhered to the concept of "serving the country through science and technology, revitalizing the nation through industry," focusing on the R&D, production, and sales of hardware and software in RFID automatic identification, automatic data collection, and IoT fields. The company's products include various frequency bands of industrial RFID readers, RFID handheld terminals, barcode wireless handheld terminals, Android PDA, UHF handheld terminals, mobile POS, and various RFID electronic tags, IC cards, etc., which have been widely used in production manufacturing, logistics management, warehouse management, traceability, equipment inspection, transportation, agricultural monitoring, small payment, campus/enterprise card, membership management, and other application fields.
About HBD. Brand Strategy Agency
HBD. Brand (its predecessor can be traced back to Huihan Advertising founded in 2012, after seven years of deep accumulation, officially upgraded to HBD. Brand Strategy Agency in 2019), builds a "brand strategy + marketing momentum" dual-wheel drive model, focusing on empowering the whole value chain of enterprises. Based on 13 years of industry refinement (service network covers more than 30 vertical fields such as manufacturing, new consumption, and science and technology), it has deeply served over 150 enterprises and completed more than 1,000 brand system upgrades, committed to providing customers with a new generation of strategic aesthetics consulting company offering brand full case + event marketing full case + annual full case.
We are always committed to providing high-quality services to clients who value long-term brand development. Our core business segments include: brand consulting and design full case services, brand marketing event planning and execution full case services, and brand annual marketing and communication services.
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